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Financial Planning: Capital and Financing – Becoming Self-Employed Part 18

How long does a financial plan actually have to be? As a rule, banks and investors expect you to provide financial planning for the next 3 years. In individual cases, however, founders also plan [...]

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Cooperation and the Principle of Cooperation – Becoming Self-Employed Part 17

The principle of cooperation is clear, it is always a win-win situation. Through a precise formulation of the goals, later successes can be accurately evaluated. If both sides benefit, the [...]

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E-Business: E-commerce in enterprises – Starting your own business Part 16

Business and e-commerce, two of the last big topics in your business plan. E-business deals with all processes that can be automated. This includes, for example, digital financial accounting and [...]

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Marketing: Social Media and Online Advertising – Recommendation? – Starting your own business Part 15

The digital possibilities of the World Wide Web 2.0 we summarize for the sake of simplicity as “Internet”. Advertising on the Internet is felt every day more diverse, large, powerful. [...]

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Marketing: Sales Talk, Telephone Talk and Psychology – Starting your own Business Part 13

Sales calls require a lot of skills, abilities and knowledge. The sales talk usually results in a mix of communication, psychology and, of course, elements such as facial expressions, gestures [...]

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Marketing: Trade fairs, training courses and commercial advertising – becoming self-employed Part 12

Trade fairs and presentations, as well as media advertising on TV, are associated with relatively high costs. Those who can afford stands at trade fairs either have a large investment or their [...]

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Advertising: Google Ads, SEO, newspaper, radio? – Starting your own business Part 10

Advertising makes brands known! The quote from Henry Ford fits perfectly here again, “with every dollar you put into your product, you have to have another one ready to make the product [...]

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Marketing Concept: Sales, Pricing Strategy and Advertising – Becoming Self-Employed Part 9

Sales, price strategy and advertising Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer [...]

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Choice of location, price per square metre and coworking tips – Starting your own business Part 8

You can’t be Digital Nomad forever. At some point, you’ll hire your first employees. Those who start directly with their own offices, warehouse or shop space must of course [...]

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Reference customers: Positive image transfer for your company – Starting your own business Part 6

Reference customers quickly show new prospective customers that you have experience. References to other brands are not only a guarantee that you have delivered quality, they also lower the [...]

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