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Marketing: Social Media and Online Advertising – Recommendation? – Starting your own business Part 15

The digital possibilities of the World Wide Web 2.0 we summarize for the sake of simplicity as “Internet”. Advertising on the Internet is felt every day more diverse, large, powerful. [...]

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Marketing: Sales Talk, Telephone Talk and Psychology – Starting your own Business Part 13

Sales calls require a lot of skills, abilities and knowledge. The sales talk usually results in a mix of communication, psychology and, of course, elements such as facial expressions, gestures [...]

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Marketing Concept: Sales, Pricing Strategy and Advertising – Becoming Self-Employed Part 9

Sales, price strategy and advertising Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer [...]

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Choice of location, price per square metre and coworking tips – Starting your own business Part 8

You can’t be Digital Nomad forever. At some point, you’ll hire your first employees. Those who start directly with their own offices, warehouse or shop space must of course [...]

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Reference customers: Positive image transfer for your company – Starting your own business Part 6

Reference customers quickly show new prospective customers that you have experience. References to other brands are not only a guarantee that you have delivered quality, they also lower the [...]

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Increase customer satisfaction: New customers and regular customers – Starting your own business

Increase customer satisfaction – How can you satisfy your customers with the product? How can you also make them happy through subsequent services so that they become returning buyers [...]

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Product / Service: USP and unique selling proposition – becoming self-employed Part 3

Product / Service: USP and unique selling point – From the founder / founding team you are now coming to the actual products. Your next considerations will be entirely about your product or [...]

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Founder and founding team: The unfair advantage in business – becoming self-employed Part 2

At the beginning of the company foundation the focus is on you or the founding team. You run the company every day. Who the fuck are you? That’s what it’s all about today, advantages [...]

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Business plan: Structuring, Definition and Best Practice – Becoming Independent Part 1

You want to start your own business as a real estate agent or with another business idea? We support you with tips on your business plan and concept. Whether self-employed full-time or part-time [...]