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Marketing: Sales Talk, Telephone Talk and Psychology – Starting your own Business Part 13

Sales calls require a lot of skills, abilities and knowledge. The sales talk usually results in a mix of communication, psychology and, of course, elements such as facial expressions, gestures [...]

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Marketing: Trade fairs, training courses and commercial advertising – becoming self-employed Part 12

Trade fairs and presentations, as well as media advertising on TV, are associated with relatively high costs. Those who can afford stands at trade fairs either have a large investment or their [...]

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Marketing Concept: Sales, Pricing Strategy and Advertising – Becoming Self-Employed Part 9

Sales, price strategy and advertising Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer [...]

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Choice of location, price per square metre and coworking tips – Starting your own business Part 8

You can’t be Digital Nomad forever. At some point, you’ll hire your first employees. Those who start directly with their own offices, warehouse or shop space must of course [...]

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Reference customers: Positive image transfer for your company – Starting your own business Part 6

Reference customers quickly show new prospective customers that you have experience. References to other brands are not only a guarantee that you have delivered quality, they also lower the [...]

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Increase customer satisfaction: New customers and regular customers – Starting your own business

Increase customer satisfaction – How can you satisfy your customers with the product? How can you also make them happy through subsequent services so that they become returning buyers [...]

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Product / Service: USP and unique selling proposition – becoming self-employed Part 3

Product / Service: USP and unique selling point – From the founder / founding team you are now coming to the actual products. Your next considerations will be entirely about your product or [...]