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Financial Planning: Capital and Financing – Becoming Self-Employed Part 18

How long does a financial plan actually have to be? As a rule, banks and investors expect you to provide financial planning for the next 3 years. In individual cases, however, founders also plan [...]

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Cooperation and the Principle of Cooperation – Becoming Self-Employed Part 17

The principle of cooperation is clear, it is always a win-win situation. Through a precise formulation of the goals, later successes can be accurately evaluated. If both sides benefit, the [...]

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E-Business: E-commerce in enterprises – Starting your own business Part 16

Business and e-commerce, two of the last big topics in your business plan. E-business deals with all processes that can be automated. This includes, for example, digital financial accounting and [...]

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Marketing: Social Media and Online Advertising – Recommendation? – Starting your own business Part 15

The digital possibilities of the World Wide Web 2.0 we summarize for the sake of simplicity as “Internet”. Advertising on the Internet is felt every day more diverse, large, powerful. [...]

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Advertising: Google Ads, SEO, newspaper, radio? – Starting your own business Part 10

Advertising makes brands known! The quote from Henry Ford fits perfectly here again, “with every dollar you put into your product, you have to have another one ready to make the product [...]

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Marketing Concept: Sales, Pricing Strategy and Advertising – Becoming Self-Employed Part 9

Sales, price strategy and advertising Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer [...]

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Reference customers: Positive image transfer for your company – Starting your own business Part 6

Reference customers quickly show new prospective customers that you have experience. References to other brands are not only a guarantee that you have delivered quality, they also lower the [...]

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Increase customer satisfaction: New customers and regular customers – Starting your own business

Increase customer satisfaction – How can you satisfy your customers with the product? How can you also make them happy through subsequent services so that they become returning buyers [...]

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Product / Service: USP and unique selling proposition – becoming self-employed Part 3

Product / Service: USP and unique selling point – From the founder / founding team you are now coming to the actual products. Your next considerations will be entirely about your product or [...]

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Founder and founding team: The unfair advantage in business – becoming self-employed Part 2

At the beginning of the company foundation the focus is on you or the founding team. You run the company every day. Who the fuck are you? That’s what it’s all about today, advantages [...]

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